Description
Visual membership card and other card different is its raw material, USES is a special kind of heat sensitive materials, video card is inserted in printAfter machine, buoyed by special high temperature, produce chemical reaction, make the card after raw material molecular aggregation surface color shades, forming the naked eyeThe visible text or graphics, next time buoyed by high temperature, molecular aggregation, again to form another set of text or graphics. 1.3 characteristic of video card1, can wipe again and again strong, visual information can be keep for a long time2, personalized visual information (can print directly each customer consumption records, convenient cardholders view at any time)3, fast transaction, save time and effort4, print area of flexibility5, leading technology, novel fashion6, the combination of a variety of data read carrier, enriched the use function of smart CARDS7, real-time update promotional information, promotion means of diversification8, into the brain the highest rate of medium and form of advertising effect9, wipe again and again, printers without ribbon, carbon powder and other consumable materials, the new environmental protection energy-saving productsWith an ordinary card for 1.4A key advantage: visible, consumer information dynamic updateConsumption levels: in the high-end customer group, their identityAdditional effects: real-time update promotional advertising, word of mouth effectThe return on investment: high customer retention, loyalty to ascendFashion, personalization, environmental protection, the collection... Second, the video card industry status quo2.1 the status quo overviewVisual products from Europe and the United States and Japan, and widely used soon.Visual product application in developed countries is on the high speed growthMomentum, had quite a number of successful application of the technology of visual fields and industries, such as catering, entertainment, retail, transportation, health care, etcField, visual product of other countries and regions in the recent years application is on the high growth momentum. With digital consumption and smart card consumption has become the mainstream in the commercial society, businesses will make full use of all kinds of more creative consumerType and characteristics of better service for consumers, so personalized visual products in our country has a broad market prospect.And willThere are more and more areas and industries start and will use visual card products.High-tech content of the video card and complete customer management systemCombined, will effectively help enterprises to dig deeper into the customer resources and value, further enhance the quality of service of the enterprise and the profit space. 2.2 the market effect of video cardBased on Japan and Hong Kong market experienceThree, product applicationsPersonalized video card combined with visual card printer and member management system can be widely used in commercial retail, transportation, health care,Cultural entertainment and other fields, such as hotel, restaurant, large supermarkets, brand chain, auto 4 s shops, airlines, gas stations, hairdressing and beautyHair, hospital, school, KTV, golf clubs and other high-end service industries, can be used as the membership card, VIP, integral card, the stored value cardMember card, outpatient service card, tickets and other information, ticketing and transportation management tools.This will help enterprise to dig deeper into the customer resources and valueTo further improve the quality of service of enterprise and the profit space.
